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Sales & Marketing

Public Relations: Optimize Systems Theory and Stakeholder Management Practices

3-4hrs

beginner level

This free online course in public relations teaches you how to optimize systems theory and stakeholder management practices. PR is the practice of protecting and enhancing the reputation of an organization or individual. In these modules, you will learn about organizational principles, stakeholder prioritization, the research practices of modern public relations, the organizational theory of PR and more.

Public Relations: Optimize Systems Theory and Stakeholder Management Practices

See how to protect and enhance your organization's reputation by understanding how to manage important stakeholders.

Course description

Course module

A short ad will play before each lesson.

Module 1

6 Lessons

Public Relations and Organization

In this module you will learn the organizational theory behind PR. In order to do so you will examine the organizational factors and structures that apply to public relations. You will also learn about how the systems theory approach and the stakeholder management approach impact PR policies.

1.Learning Outcomes

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2.Organizational Factors for Public Relations

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3.Organizational Structure

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4.The Systems Theory Approach

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5.Stakeholders Management Approach

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6.Lesson Summary

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Module 2

6 Lessons

Identifying and Prioritizing Stakeholders and Publics

Module 3

4 Lessons

Public Relations Research - The key to Strategy

Module 4

1 Lessons

Course assessment

Comments3 Comments

Dr. Uqbah I.July 18, 2025

Great course

Jim T.January 21, 2025

Very informative and educative

Stefan T.September 30, 2019

Really benefited from it. Well done and to the point, no ballast, no blabla, just the right amount of repetition to achieve a good learning effect. Good introduction to the topic.