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Sales & Marketing
Principles of Marketing
6-10hrs
Intermediate LevelThis free online diploma takes you through common buying trends in business-to-business and business-to-customer markets. We show you how to gather market intelligence using market information systems so you can manage and leverage customer communities to build up customer satisfaction and hence loyalty. This comprehensive course teaches you how to get ahead by selling ideas, products or even yourself.
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Principles of Marketing
This free online diploma course explains how to conduct market research to sell yourself and build customer loyalty.
This free online diploma takes you through common buying trends in business-to-business and business-to-customer markets. We show you how to gather market intelligence using market information systems so you can manage and leverage customer communities to build up customer satisfaction and hence loyalty. This comprehensive course teaches you how to get ahead by selling ideas, products or even yourself.
Course description
Course moduleA short ad will play before each lesson.
Module 17 Lessons
Business Buying Behavior
In this module, you will learn about the features of business-to-business markets. You will learn also about the types of buyers in B2B markets and the stages in the buying process.
1.Learning Outcomes
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2.Business-to-Business (B2B) Markets
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3.Types of B2B Buyers
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4.Buying Centers
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5.Stages in the B2B Buying Process
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6.International B2B Markets and E-commerce
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7.Lesson Summary
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Module 27 Lessons
Using Marketing Channels
Module 38 Lessons
Consumer Behavior
Module 45 Lessons
Strategic Planning
Module 56 Lessons
Gathering and Using Market Information
Module 66 Lessons
Customer Satisfaction and Loyalty
Module 71 Lessons
Course assessment
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