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Sales & Marketing
Understanding Google Ads
4-5hrs
beginner levelThis free online digital marketing course serves as a guide to setting up and managing a successful Google Ads account. You will get to understand key terms and concepts in Google Ads and learn how to work with them in addition to many other practical learning areas such as how to plan and build campaigns and Ad Groups, how to deal with some common troubleshooting issues, and what these look like in practice with real-life agency examples.
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Understanding Google Ads
Gain a comprehensive understanding of digital marketing and advertising using Google Ads in this free online course.
This free online digital marketing course serves as a guide to setting up and managing a successful Google Ads account. You will get to understand key terms and concepts in Google Ads and learn how to work with them in addition to many other practical learning areas such as how to plan and build campaigns and Ad Groups, how to deal with some common troubleshooting issues, and what these look like in practice with real-life agency examples.
Course description
Course moduleA short ad will play before each lesson.
Module 16 Lessons
Key Concepts in Google Ads
In this module, you will be introduced to the course, its purpose, and learn how it is different from other courses. You will also study the various products contained within the Google Ads platform. Then, the account structure, metric definitions, and audiences will be discussed. Also, the core components of Research and Strategy will be treated.
1.Learning Outcomes
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2.Introduction
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3.Background to Google Ads
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4.Key Concepts
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5.Research, Strategy, and Planning
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6.Lesson Summary
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Module 26 Lessons
Campaign Build and Optimizations
Module 31 Lessons
Course assessment
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