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Sales & Marketing
Basics of Email Marketing
1.5-3hrs
beginner levelUsing email to drive direct marketing campaigns and share updates and product information can be effective if care is taken to create relevant autoresponders and ‘opt-in’ lists. This digital marketing course takes you through the seven stages of setting up your email marketing plan and explains how to manage website traffic. Sign up to learn how to get subscribers, drive traffic, avoid being labelled as ‘spam’ and run successful email campaigns.
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Basics of Email Marketing
Learn how to use email to find customers, build your brand and drive sales in this free online digital marketing course.
Using email to drive direct marketing campaigns and share updates and product information can be effective if care is taken to create relevant autoresponders and ‘opt-in’ lists. This digital marketing course takes you through the seven stages of setting up your email marketing plan and explains how to manage website traffic. Sign up to learn how to get subscribers, drive traffic, avoid being labelled as ‘spam’ and run successful email campaigns.
Course description
Course moduleA short ad will play before each lesson.
Module 19 Lessons
Seven Stages of Email Marketing
Email marketing is a promotional strategy businesses use to share information with their contacts list. This module will guide you through the various stages of email marketing, and you can create a plan for yourself or a client. You will learn about autoresponders, content, spam, opt-in list, and setting up a website with good traffic.
1.Learning Outcomes
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2.Autoresponders and Picking Topics
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3.Research Your Market
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4.Creating the Content
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5.Crafting Autoresponder Messages
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6.Set Up Your Site
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7.Opt-in List of Email Addresses
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8.Drive Traffic To Your Site
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9.Lesson Summary
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Module 21 Lessons
Course assessment
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