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Sales & Marketing
Copywriting Mastery: Key Concepts for Effective Communication
1.5-3hrs
beginner levelThis copywriting course is ideal if you want a career as a copywriter. We explain how to write compelling content and demonstrate the value of persuasive writing in advertising, marketing and branding. Whether you want to work for an advertising agency or as a freelancer, this course provides the communication skills you need to shine as a copywriter. We explain how to update the ancient art of persuasion with modern copywriting techniques.
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Copywriting Mastery: Key Concepts for Effective Communication
Master the basics of copywriting in this free online course and learn how to apply them to write engaging content.
This copywriting course is ideal if you want a career as a copywriter. We explain how to write compelling content and demonstrate the value of persuasive writing in advertising, marketing and branding. Whether you want to work for an advertising agency or as a freelancer, this course provides the communication skills you need to shine as a copywriter. We explain how to update the ancient art of persuasion with modern copywriting techniques.
Course description
Course moduleA short ad will play before each lesson.
Module 112 Lessons
The Building Blocks of Powerful Ads
This module explains the basics of copywriting for creating effective publicity campaigns. Start by apprehending the copywriter's point of view and the whole writing method. You'll then learn how to spot lousy text and the benefits of good ad writing. Finally, you'll gain proficient tips on how to write compelling and profitable copy to get a job.
1.Learning Outcomes
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2.A Brief Introduction to Copywriting
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3.A Description of the Copywriting Process
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4.Influence of the Internet on Copywriting
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5.The Underlying Principles of Good Copy
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6.The Copy: Good, Bad, and Indifferent
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7.The Art of Visualizing a Good Copy
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8.Copywriting's Positive Effects on Businesses
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9.Benefits of Copywriting: A Customer-Centered Approach
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10.Knowing the Distinctions Among the Different Forms of Copywriting
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11.Gaining Employment as a Copywriter
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12.Lesson Summary
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Module 21 Lessons
Course assessment
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